.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in financial backing annually, have actually brought up virtually $360 thousand until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That slowdown is due to market concentration, improved regulatory stress, and financial uncertainties.ADWEEK spoke with 5 VCs who continue to buy adtech business, despite these problems, about what they are looking for and what they steer clear of. Maybe unsurprisingly, these investors are actually targeting opportunities in privacy-focused innovations and also industry-specific areas like hooked up TV.